The Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services. This statement will be continuously assessed against new technologies, business practices and our customers' needs.

What Information Do We Collect?

When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.

1. Personal Information You Choose to Provide

For example, you may need to provide the following information:

• Name

• Website URL information

• Home and business phone number

In addition to providing the foregoing information, if you choose to correspond further with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

2. Web Site Use Information

Similar to other commercial Web sites, our Web site utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and Web server logs to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site. This information is collected on an aggregate basis. None of this information is associated with you as an individual.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed and designed to safeguard the security and privacy of our customers' personal information. As a customer, you will be given the opportunity.

What Are Cookies? Cookies are a feature of Web browser software that allows Web servers to recognize the computer used to access a Web site. Cookies are small pieces of data that are stored by a user's Web browser on the user's hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to use the information to streamline the user's transactions on related Web pages. This makes it easier for a user to move from Web page to Web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

How Do We Use Information We Collect from Cookies?

We use Web site browser software tools such as cookies and Web server logs to gather information about our Web site users' browsing activities, in order to constantly improve our Web site and better serve our customers. This information assists us to design and arrange our Web pages in the most user-friendly manner and to continually improve our Web site to better meet the needs of our customers and prospective customers.

Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our Web site as they move from one page to another. Web server logs allow us to count how many people visit our Web site and evaluate our Web site's visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.

SMS Terms & Conditions: Opt into SMS marketing and notifications occur by entering your phone number in the checkout page and initializing a purchase, subscribing via a subscription form, or texting a keyword. By opting into SMS marketing notifications, you agree to the following terms and conditions: You understand and agree that consent is not a condition for any purchase. You understand and agree that your phone number, name, and purchase information will be shared with our SMS marketing platform Consistent Cart, created by CartKit Inc, a company with an office at Atlanta, GA, USA. You understand and agree that data collected will be used for sending you notifications (such as abandoned cart reminders) and targeted marketing messages. Upon sending the SMS messages, your phone number will be passed to our SMS delivery partner to fulfill the delivery of the message. You understand and agree that if you wish to unsubscribe from receiving further SMS marketing messages and notifications reply with STOP to any message sent from us. You understand and agree that other methods of opting out, such as using alternative words will not be a reasonable means of opting out. You understand and agree that message and data rates may apply when receiving SMS messages.

How Do We Protect Your Information?

We utilize encryption/security best practices to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.

Communication Opt Out

If you wish to opt out of receiving offers directly from Hiipps, you can unsubscribe by following the opt-out instructions in the emails that they send you located at the footer of the communication. We can be reached by email at sale@hiipps.com with questions, comments or suggestions.